PROJECT: Concept exploration project
MY ROLES: Logo and brand element developments, website layout


This one’s a personal project inspired by a font I ran across while researching type options for a client gig. You know us designer types … fonts are to die for ;-). I decided to revisit a Logo Design 101 exercise and develop a brand identity using only type. Not only was it a fun throwback activity, creating the medallion turned out to be a fairly thorough workout of my Illustrator skills.

Several evenings and a glass or two of chardonnay later, this charming collection of elements emerged. I wouldn’t try wrapping it around an accounting or law firm, but it’s darn near perfect for a design studio or boutique. Cupcakes also come to mind. (And no, it was not Cupcake chardonnay.)

library of elements

tereza design logo designed by shelliterezaBrandElements

yes, it’s for sale!

I hate to think of it languishing in my portfolio, never seeing the light of day. So I’m offering it up for purchase; name and color customizations included. The font family—Elsie (Regular and Swash Caps) by Argentinian duo Alejandro Inler and Ana Sanfelippo—is free and will be included. And of course, the branding package includes social media profile and header images. Hit me up to discuss pricing. 🙂

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