logo designed by shelli

PROJECT: Logo refresh and magazine display ad
CLIENT: Venice Kayak


venice kayak magazine display ad designed by shelli

display ad

original venice kayak logo

original logo

I met René through a kayaking website. He was leaving Denmark to launch a kayak business in Venice, Italy. A few years later he enlisted me to create a small magazine display ad.

When I saw the logo it was immediately clear that — though the concept was sound — the execution needed some polishing up. The redesign uses color and line weight to anchor the contour lines of the original. Strong light and dark areas give the composition more depth and a stronger presence.

It wasn’t a huge, fancy project, but it combined two of my favorite things; Venice and kayaking. If the idea of kayaking the canals of Venice suits your fancy, check out René’s website, Venice Kayak. (opens in new window)